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Entrepreneurship is a comprehensive textbook designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own business. The book elucidates concepts based on original research and the author’s own experience in setting up and running entrepreneurial ventures The book delves into various aspects of starting a business, including idea generation. It highlights the importance of developing a business plan and elaborates the laws and regulations important for a start-up.
Entrepreneurship in the context of family owned businesses—one of the pillars of Indian economy—is especially explored. All operational and management aspects of a new enterprise, such as buying a business, entrepreneurial finance, human resource management, entrepreneurial marketing, new product development, e-commerce, networking, and project management, are dealt with in detail. The book also discusses growth and exit strategies, and includes a chapter on social responsibility.
The book includes a CD, which has start-up documentation, applications, templates, and checklists required by entrepreneurs to initiate a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
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